Reinforcements for Operation: Buy More Books

holidaycountdown_hed.jpg

Last Friday, we told you how various forces were rallying against the holiday retail blues in an effort to convince consumers to keep buying books for the rest of 2008 (and beyond). Here’s another campaign along those lines from Bookreporter.com, which is listing 45 reasons a book makes a perfect gift, starting last Tuesday with “it provides hours of entertainment” and working their way up to Christmas morning.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.