If you’ve ever attended Book Expo America (BEA), you’ll know that the food cart choices parked outside the Javits Center typically feature hot dogs and kebabs.
Penguin Young Readers Group author Sarah Dessen (pictured, via) will shake things up with the Dessen Sweetery Truck.
Associate director of publicity Elyse Marshall explained in an email: “Sarah will head out to the truck to hand out free whoopee pies to fans and hungry BEAers. There will be three flavors available: red velvet, chocolate, and Sarah’s Strawberry Surprise (a custom whoopee pie). The truck will be entirely wrapped in Sarah Dessen branding, with all her book covers featured. There will be giveaways available for a few lucky attendees before the Dessen Sweetery Truck moves onto it’s second location of the day: Union Square.”
Currently, Dessen is on tour to promote What Happened to Goodbye. Dessen will join the Children’s Breakfast Panel BEA panel along with Wonderstruck author Brian Selznick and Mouse Books author Kevin Henkes. Freckleface Strawberry author Julianne Moore will host the event and Bridge to Terabithia author Katherine Paterson will handle introductions.
- Summit Entertainment Unveils 'Divergent' Clip
- The Women's National Book Association & The Franklin Park Reading Series Get Booked
- David Grand, Wesley Stace, & Cornel West Get Booked
- The 2014 Winter Tour Story Crush Authors Talk Self-Editing & Future Projects