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Scholastic Promotes Daisy Kline to VP of Marketing & Brand Management

scholasticlogo082310.jpgDaisy Kline has been promoted to Vice President of Marketing and Brand Management at Scholastic Media.

The press release states: “Kline is responsible for directing the marketing, PR and strategy for Scholastic Media’s portfolio of brands and products, reporting to Leslye Schaefer, Scholastic Media’s SVP Marketing & Consumer Products. In her new role, she will continue developing strategies to maximize brand revenue and ensure coordinated exposure across a wide array of product categories and strategic partners.”

Kline joined Scholastic in 2007. She has since worked on Clifford The Big Red Dog, Goosebumps, The Magic School Bus, and other popular series. Prior to this, Kline held marketing positions at the children’s divisions of Random House and HarperCollins.

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