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Scholastic Teams Up with Ruckus Media Group to Launch New Transmedia Imprint

Scholastic is teaming up with Ruckus Media Group to launch a new children’s transmedia imprint–utilizing different platforms to tell stories. The new imprint will also explore backlist titles with these new tools.

The Scholastic Ruckus imprint will publish books for all ages (from infants to teens) in a variety of platforms including print, eBooks and enhanced eBooks. The imprint has several projects in the works and has titles slated for release in 2012. What Scholastic authors would you like to see enhanced eBooks from?

Here’s more from the release: “In addition to intellectual property from titles in the Ruckus library and new projects developed for both digital and print, Ruckus Media is aggressively acquiring rights to out-of-print backlist titles to publish in print or in e-book formats to be distributed by Scholastic under the Ruckus imprint.” What do you think?

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