AppNewser Appdata FishbowlNY FishbowlLA FishbowlDC TVNewser TVSpy LostRemote more UnBeige AgencySpy PRNewser 10,000 Words MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Scholastic Teams Up with Ruckus Media Group to Launch New Transmedia Imprint

Scholastic is teaming up with Ruckus Media Group to launch a new children’s transmedia imprint–utilizing different platforms to tell stories. The new imprint will also explore backlist titles with these new tools.

The Scholastic Ruckus imprint will publish books for all ages (from infants to teens) in a variety of platforms including print, eBooks and enhanced eBooks. The imprint has several projects in the works and has titles slated for release in 2012. What Scholastic authors would you like to see enhanced eBooks from?

Here’s more from the release: “In addition to intellectual property from titles in the Ruckus library and new projects developed for both digital and print, Ruckus Media is aggressively acquiring rights to out-of-print backlist titles to publish in print or in e-book formats to be distributed by Scholastic under the Ruckus imprint.” What do you think?

SPONSORED POST

Thursday May 23: Real Talk about Life after Publication

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! Find out what life is like once you've landed that dream book contract in a free web chat with young-adult authors Elizabeth Norris (Unraveling and Unbreakable) and Brodi Ashton (Everneath and Everbound) — plus special guest Kristin Rens, editor at HarperCollins imprint Balzer + Bray. Thursday, May 23 at 7:00 p.m. ET. on Figment.com.