Scrotum-Fearing Librarians Apparently Unwelcome in the Colbert Nation

colbert_book_051007.jpgLast Friday afternoon, our friends over at FishbowlNY got a look at some “marketing materials distributed this week to booksellers” by Grand Central Publishing for Stephen Colbert‘s holiday-ready book and DVD, I Am America And So Can You. Promising that the televisionn pundit’s publishing debut “will rival the Bible in importance,” Grand Central seems poised to engage in a balls-to-the-wall marketing campaign:

“Colbert fears America has lost its balls. He wants to reballify the nation. Even the ladies. Ladies can have balls—lady-balls. They’re called ‘Thatchers.’ Colbert will show you how he got his mammoth swinging sack.”

Maybe it’s just me, but that pitch sounds a little nuts.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.