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Seth Godin Gets the Business Week Treatment

sethgodin-actionfigure.jpgBusiness Week profiles marketing super-expert Seth Godin on the eve of the publication of his latest book, Tribes. Though some critics dismiss his writing as overfluffy, and his arguments lack sufficient evidence, supporters say his “breezy” voice is a perfect fit for the contemporary market; as he himself puts it, “The big win is when I say something that’s just vague enough that it’s useful, but people think I wrote it just for them.” (Full disclosure: At least half of what GalleyCat understands about marketing is ripped straight out of Godin’s playbooks, and anybody who dreams about writing a book or working in publishing should read The Dip very thoughtfully.)

In just about a month, Godin will be launching Tribes with an early morning presentation at the TimesCenter in midtown Manhattan, where people who bought the book in advance and other fans—as well as some lucky folks who’ll score free tickets just by asking for them—will be invited to hear a new presentation—and to bring their digital video cameras with them, so they can post it online afterwards… something we’ll certainly be keeping an eye out for.

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