Are you struggling to build a book tour online or in the real world? Before you do anything else, put yourself in your reader’s shoes.
Today’s guest on the Morning Media Menu was author Kevin Smokler, talking about his new book–Practical Classics: 50 Reasons to Reread 50 Books You Haven’t Touched Since High School. During the interview, he also shared tips for writers struggling to organize a book tour. Check it out:
I’ve had lousy events that were 75 people and I’ve had great events with three people. It is all about the person who comes to see you–and that can be in physical space at an event or in digital space in terms of something you are doing in media. You first and foremost have to answer the question: ‘Why is this person listening to me?’ The answer is not ‘Because I wrote the book.’ ‘Because I wrote a book that was interesting to them in a number of ways’ might be the answer. But for everything you do to promote a book, you have to put yourself in the shoes of the person listening and make sure you are answering the question: ‘Why are they listening right now?’