If you’ve got time to spare, money to burn, and an desire to read Jay-Z‘s memoir Decoded before its release date, join the new Bing.com sponsored advertising campaign.
Specific pages of Jay-Z’s memoir will be available at different locations. Fans can join the scavenger hunt and locate these pages using the Bing.com/Jay-Z site. There are prizes as well. Players who discover the pages first can win signed copies of Decoded. The grand prize is a trip to Las Vegas to see Jay-Z and Coldplay play a New Year’s Eve in concert.
The New York Times spoke with David Droga, the Droga5 creative director who oversaw the New York campaign. An excerpt: “While about half of the pages will be displayed in traditional outdoor advertising like billboards, the rest will be offbeat, printed in one instance on the bottom of a hotel swimming pool, in another on the lining of jackets in a store display window, and in another on the felt of pool tables in a pool hall.”