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Posts Tagged ‘eBook Summit’

Book Promotion Advice for the Digital Age

ebooksummit23.jpgWhat can writers do to promote their work in the digital age? Rob Macdonald from Scribd, Scott Weisenthal from Off the Bookshelf, Nina Lassam from Wattpad, and Debbie Stier shared their thoughts during a book promotion panel at our eBook Summit last week.

Lassam shared the example of novelist Diana Ilinca. The author will publish Zirconya: The Sage of Aluh’Nehn in June, but Ilinca developed a side story from the novel on Wattpad. After interacting with her readers every week, Ilinca built a fan base for her upcoming novel.

Stier suggested that people pay more attention to mobile devices. She highlighted Foursquare’s use of coupons and how food trucks use Twitter to announce their locations. Stier predicted that writers, especially those in nonfiction, can capitalize on similar techniques.

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Douglas Rushkoff: ‘BookScan Is a Writer’s Nightmare’

At the eBook Summit today, author Douglas Rushkoff shared a survival tip for writers in any era, including this digital one: “Find things to publish that are worth the price they are asking.”

Rushkoff also pointed out the negative side of Nielsen BookScan in an eBookNewser post: “It generates a kind of accountability that is actually counter productive to business. Banks are not accountable to the present. They are only accountable to the future. BookScan removes speculation from the book industry.”

When asked about what personally inspired him, he answered: “The world keeps happening so inspiration is always there. I would say I’m more ‘anti-inspired’ versus inspired; I write more when something angers me or concerns me.” Do you channel anger in your own writing? Share your thoughts in the comments.