Nearly all writers launch some sort of blog, Twitter feed, Facebook page and/or Tumblr blog to promote their book online. But most of them have no idea how to get people to actually read these sites.

Over at Splitsider, author and Tumblr blogger Jill Morris (pictured, via) explained How to Become a Published Author in 237 Simple Steps–a useful and funny guide to online promotion.  Below, we’ve highlighted a few tools we never knew existed.

1. Listorious: “the best Twitter people search on the web so you can find anyone by topic, region or profession — powered by data from the tens of thousands of list curators. Once you find the right person, you can interview them by asking questions over Listorious.”

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