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Posts Tagged ‘Kelly Corrigan’

B.J. Novak, Marissa Meyer, & Kelly Corrigan Debut on the Indie Bestseller List

cressWe’ve collected the books debuting on Indiebound’s Indie Bestseller List for the week ending January 19, 2014–a sneak peek at the books everybody will be talking about next month.

(Debuted at #6 in Hardcover Fiction) One More Thing: Stories & Other Stories by B.J. Novak: “Finding inspiration in questions from the nature of perfection to the icing on carrot cake, One More Thing has at its heart the most human of phenomena: love, fear, hope, ambition, and the inner stirring for the one elusive element just that might make a person complete.” (February 2014)

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Book Video Gets 4.5 Million Views

In an inspiring do-it-yourself promotion, novelist Kelly Corrigan crafted that book trailer out of a simple video from a public reading. The author added music, photos from a support group, and crowd shots, her simple video was viewed 4.5 million times.

In a Washington Post profile, Corrigan explained her long journey to support her memoir, “The Middle Place,” during a publishing recession. She confessed to hand-selling 2,000-3,000 copies of her book, going cross-country in a DIY campaign. The article reports that the book has sold an estimated 80,000 paperback copies in hardcover and 260,000 paperback copies.

Here’s more from the article: “She cobbled together a trailer for her book on her home computer, using iMovie software, downloading a free tune off the Web for background music, and stuck it on her Web site. Her agent helped get her on one network television morning show. About 20 friends hosted book parties, which she hit on a self-funded three-week blitz, selling books out of the trunk of her car. A guy shot video of her reading an essay at one of these parties, and she posted it on YouTube when the paperback came out.”

(GalleyCat readers were first introduced to Corrigan’s video back in January, when we raised the possibility that the publishing industry had finally found proof that the right video really can inspire readers to buy a book.)