Happy October! In honor of the Halloween season, we’ll be interviewing horror writers to learn about the craft of scaring readers. Recently, we spoke with young adult novelist Gretchen McNeil.

In September, HarperCollins Children’s Books published McNeil’s latest novel. When Barnes & Noble decided not to carry this title in their stores, she launched an internet marketing campaign called the “Army of TEN” and offered incentives for readers who helped to promote the book.

Currently, this title holds the #88 spot on Amazon’s list of bestselling teen books in the “mysteries” category. Check out the highlights from our interview below…

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