When you’re a #1 bestselling author after a double-digit number of books, no wonder media outlets – not to mention an entire publishing industry – sit up and takes notice. For Jodi Picoult, who not all that long ago was deemed hard to classify and impossible to market, success in America and overseas is a long time coming, and the Observer’s Louise France seems, if not surprised, a bit taken aback at how book clubs and readers have embraced Picoult so readily, even if the literati and critical press continue to ignore her.

Not that Picoult cares much anymore. “I set out wanting to be a commercial fiction author, which means you don’t get any literary clout. I will never be thought of in the same way as someone like Joyce Carol Oates, though I’m more prolific* and probably read by more people,’ she says. ‘I tell my publicist not to send me the New York Times, which if they do write about me only do so in order to be snide. But the best revenge is when I end up top of their bestseller list. Which happens all the time.”

More to the point is why this happened and how Picoult’s success has now really opened the door for other thoughtfully commercial women’s fiction (think of the recent NYT bestselling success of Laura Lippman‘s WHAT THE DEAD KNOW) to be successful. Ultimately it comes down to stories that provoke discussion and empathy. “Book clubs need books they can talk about,” Picoult says simply. “Not just books that are fluffy, with happy endings.” Joel Rickett, deputy editor of The Bookseller, agrees. “Women in book clubs relate to her characters. They can ask themselves: what would I do in the same situation?” An irresistible question answered every year by Picoult’s books, by and large.

*Okay, someone wasn’t counting up properly, considering just how prolific Oates is over the last 45-odd years.

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