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Posts Tagged ‘Madeline McIntosh’

Penguin Random House Has Formed a Consumer Marketing Group

penguin&randomhousePenguin Random House has formed a division dedicated to marketing directly to consumers called the Consumer Marketing Development and Operations Group.
The department will help market specific titles, individual authors and even specific genres within each of its U.S. publishing groups. The entity will also be tasked with developing company-wide digital programs, platforms and partnerships. Amanda Close will lead the new group as Senior V.P. and Director.
“By approaching marketing development this way,” stated Madeline McIntosh, U.S. President and Chief Operating Officer, “both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers.”
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Amazon Executives Testify in eBook Price Fixing Case

The Department of Justice has shared direct testimony from three Amazon executives about tempestuous negotiations over the agency model for setting eBook prices in 2010.

These discussions rest at the heart of the U.S. v. Apple et al. case, as a federal judge decides if publishers  and Apple colluded to fix eBook prices.

In the executive testimony, MyHabit general merchandise manager (and former Kindle Books director) Laura Porco testified about a fateful January 2010 dinner with her former colleague, Random House COO Madeline McIntosh. This conversation prompted evasive legal action at Amazon.

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Digital Reorganization at Random House, Inc., Part Two

RH_Logo_Sm.jpgAs we noted earlier this afternoon, Random House, Inc. announced some sweeping adjustments in digital responsibilities at the conglomerate publisher. In a staff memo, Sales, Operations, and Digital president Madeline McIntosh explained the changes and gave some insight into recent projects–returning to Random House leadership after a stint at Amazon.

Among the many changes, V.P. of Online Marketing Pete McCarthy will have expanded responsibilities. The memo praised his department’s “work with Doubleday on the ‘second wave’ campaign for Dan Brown‘s The Lost Symbol [as] an excellent example of the sales magic that can be created by combining corporate technology and analytics expertise with the publisher’s stellar creative campaign.” In addition to his old responsibilities McCarthy will now oversee Christine McNamara in her new role as V.P. of Partnership Development.

Crown Publishing V.P. of Group Sales Director Amanda Close will now serve as V.P. of Digital Sales and Business Development. McIntosh explained why: “she stepped in with great agility when Jaci and I asked her to coordinate the cross-functional team evaluating Apple’s new e-book program.”

Finally, Random House’s V.P. of Digital Matt Shatz will be leaving to serve as Head of Strategic Content Relationships at Nokia.

Read more about the changes here. The full memo follows after the jump.

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Madeline McIntosh Random House’s Overall Digital Strategy

rh23.jpgAs news broke yesterday that Random House would split Crown Publishing Group into two distinct groups, GalleyCat asked Random House, Inc. spokesperson Stuart Applebaum what the reorganization meant for overall digital publishing efforts at the conglomerate.

“The person who will lead our digital momentum is Madeline McIntosh,” he explained, referring to the Nov. 2 re-hiring of the digital executive. “She had been with Random House and its predecessor companies prior to leaving us in mid-2008 to join to Amazon. [Random House CEO] Markus Dohle brought her back last month. She’s starting in December to be president, Sales, Operations, and Digital She’s been one of the online marketing pioneers.”

Yesterday’s reorganization leaves Crown trade publishing imprints on one side and Random House Audio Group and the Random House Information Group on the other. Crown Publishing Group publisher Jenny Frost is leaving the company. Doubleday Canada’s executive publisher Maya Mavjee will take over as publisher of the restructured Crown Publishing Group.