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Posts Tagged ‘Mary McCarthy’

Another “Unexpected” Publishing Success Story

The New York Times’ Motoko Rich reports on the bestseller status of former Navy Seal Marcus Luttrell‘s LONE SURVIVOR, a dramatic memoir of his time in Afghanistan. Luttrell’s book, with 275,000 copies in print, describes how was the only one of four men on the mission to survive after a violent clash with dozens of Taliban fighters. Eight members of the Seals and eight Army special operations soldiers who came by helicopter to rescue the original four were shot down, and all aboard were killed.

So no wonder the book (which was co-authored with Patrick Robinson and bought by Little, Brown in an auction for a seven-figure advance) been doing well, but the surprise is that so far, LONE SURVIVOR has outsold books about Pat Tillman or Jessica Lynch, and that it’s crawled up to the top of the NYT Bestseller list. Less surprising is how this happened: strong support from military blogs and right-wing pundits like Michelle Malkin as well as appearances with Matt Lauer on the TODAY Show with Glenn Beck on the radio and on CNN Headline News. But the media exposure helped regular readers like to find, and then buy, the book. “It’s obvious that there are some people reading it who aren’t traditional military readers,” said Mary McCarthy, director of merchandising at wholesaler Ingram Book Group.

Luttrell said that his main goal was to tell the story of his comrades who did not make it out alive. “Now I think the American public knows who they are, and now they are forever immortalized,” said Luttrell, who added that he has set up a trust with all the proceeds from the book to help the families of the dead and to donate to military charities. “Their memory will never die out, and that’s what I wanted.”

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More NYT Books Coverage

For some reason there’s been a boatload of books-related coverage at the New York Times, including:

  • Paul Vitello on a long-standing book club in Long Island
  • Dwight Garner celebrating Mary McCarthy‘s birthday
  • And the obligatory annoying review from Janet Maslin that gives away a big fat spoiler that doesn’t even come into play in the book till about, oh, 300 pages in. Gee thanks, Lady Maslin.
  • VP of Harry Schwartz Bookshop Quits

    Shelf Awareness had the story a few days ago but the Milwaukee Journal-Sentinel‘s Geeta Sharma-Jensen fleshes out some of the details of Mary McCarthy‘s resignation from Harry W. Schwartz Booksellers after six years as vice president and chief operating officer of the independent bookstore chain. McCarthy had led the day-to-day operations of the business since owner David Schwartz died in June 2004.

    Her job will now be handled by Carol Grossmeyer, president of the company and Schwartz’s widow. “Mary was terrific. She got us through all of the years after David’s death. She became a voice in the community, and it helped the bookshops. We are so grateful,” Grossmeyer said Friday when announcing the change. In a statement issued Friday, the company said McCarthy had worked “with dedication and sincere commitment” and everyone at the Schwartz firm “wishes her the best as she moves on to what are sure to be other very worthy endeavors.” It gave no reason for her resignation.