The National Book Award finalists will be revealed on MSNBC this year, a new twist for the prestigious award.

Will you watch the awards announcement on the news program hosted by Joe Scarborough, Mika Brzezinski, and Willie Geist (pictured)? The winners will be revealed at a gala ceremony on November 14 in New York City at Cipriani Wall Street.

Here’s more from the National Book Awards site: “The twenty Finalists for the National Book Awards in Fiction, Nonfiction, Poetry, and Young People’s Literature will be announced on MSNBC’s Morning Joe … on Wednesday, October 10. Chairman of the National Book Foundation’s Board of Directors, David Steinberger, will be a guest on the show, which airs from 6:00 to 9:00 am ET.”

Author and MSNBC’s Morning Joe co-host Mika Brzezinski has inked a deal for Knowing Your Value with Weinstein Books (in partnership with Perseus Books Group)–an “in-depth look at how successful women today have achieved their deserved recognition and financial worth.”

The book will come out in April 2011. Weinstein Books publisher Judy Hottensen and Perseus Book Group CEO David Steinberger acquired the book. Brzezinski (pictured, via) published her first book, All Things At Once,  through the same publishing partnership.

The book will feature interviews with  President Barack Obama‘s senior adviser Valerie Jarrett, writer and director Nora Ephron,  broadcaster Joy Behar, and others. Brzezinski had this statement: “Knowing my own value has been a personal career obstacle and after talking with some of the most successful women out there, I know I’m not alone with this struggle.”