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Posts Tagged ‘Pete Ayrton’

Serpent’s Tail to Publish Hugo Chavez-Approved Bestseller

51WVPTQ6JFL._SL500_AA240_.jpgInspired by Venezuelan President Hugo Chavez‘s sharing of “Open Veins of Latin America: Five Centuries of the Pillage of a Continent” with President Barack Obama, a UK publisher will rush out a new edition of Eduardo Galeano‘s study of colonization and American influence in Latin America.

Serpent’s Tail will publish the book as as £10.99 paperback on May 21st with an introductory essay by novelist Isabel Allende. The book rocketed from #54,000 to #2 on Amazon’s bestseller list in a single weekend, exceeding the publisher’s wildest dreams.

Here’s more from Bookseller: “[The book] was bought by Pete Ayrton, publisher, in a pre-emptive deal for “high four figures” during the London Book Fair … The deal was struck via Mary Clemmey, who acted on behalf of the Monthly Review Press.”

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Competing on Harry’s Turf

Is it foolhardy for any publisher to compete head-to-head with the juggernaut that is HARRY POTTER AND THE DEATHLY HALLOWS? Well, according to the Bookseller, Serpent’s Tail has no plans to get out of J.K. Rowling‘s way when it releases an adult-oriented “anti-Hogwarts” novel at the same time as the final Harry Potter at midnight on July 19th. Danny King‘s SCHOOL FOR SCUMBAGS takes place in a boarding school, but instead of learning magic, boys learn thievery. “It’s Harry Potter on crack,” the publisher said. Inspiration for the midnight launch will be taken from the book and is being kept “under wraps”. “The subscription won’t be as big, but we expect to outsell HP7 by Christmas,” said publisher Pete Ayrton, using a very liberal definition of “outsell”, I suppose.

In other Potter-related news, Bloomsbury has rebutted reports that HP7 will be delivered in containers fastened with steel chains, and remains tight-lipped over the company’s security plans. “Of course we’ll clamp down, we always do, [but] it’s just too sensitive to talk about,” said project manager Sarah Beal. And for those with a poetic bent, check out Abebooks.com’s Harry Potter Poetry Contest, giving entrants a chance to win an exclusive bookshelf constructed from Harry Potter books.

Profile Acquires Serpent’s Tail

In a statement available on the Serpent’s Tail website today, the company announced that they will join forces with Profile Books, bringing together two of the most distinctive, highly regarded and fiercely independent small publishers in London.

Andrew Franklin, managing director of Profile Books, said Serpent’s Tail has “one of the great international lists of the world and taking it on is both thrilling and daunting. We are very excited to be publishing fiction – and of such exceptional quality but we are only doing this because Pete [Ayrton] is staying on and will continue editing and publishing his authors exactly as before.” Ayrton added that the merger “guarantees that Serpent’s Tail remains within the independent sector. It also means I can devote myself to publishing and editing – a dream come true. 20 years is long enough to be on your own.”