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Posts Tagged ‘Seth Godin’

Seth Godin to Invite 11 People to Free 5-Day Program

head-clickme2.gifAuthor Seth Godin is now accepting applications for a free intensive five-day” program in New York City–a “leveraged-nano-MBA” where a select group can study and work alongside Godin.

If you are interested in participating, you can fill out the application here. The application deadline is March 31. We are very interested to see how this promotional experiment turns out–the lecture tour crossed with a business school workshop.

Here’s more from the post: “That’s what this leveraged program is about. Find extraordinary people working in important organizations and give them insight and confidence to bring more leverage to their work, to allow them to use their jobs as a platform for making a difference. A difference at work, a difference to your co-workers and a difference to everyone who is touched by you.”

UPDATE: Godin added this commentary: “Thanks for the link, but I’m afraid you’ve come to the wrong conclusion. This isn’t promotional at all (5 days in my office with 11 people isn’t going to sell many books). This is something I’m doing because it’s my passion, not because I’m itching to sell a few books.”

Anne Rice Vook Debuts; Company Plans Over 500 Titles in 2010

arvook.jpgBestselling novelist Anne Rice launches her inaugural vook today, a multimedia version of her 1984 vampire story, “The Master of Rampling Gate.”

To find out more, we caught up with Vook CEO Brad Inman–who said the company has more than 500 titles planned for 2010. According to Inman, the company shot between six and eight hours of footage for the Rice vook, including a New Orleans tour with her son, Rice interviews, and expert commentary.

The company recently secured $2.5 million in seed funding, and he shared some upcoming projects: “We will be releasing a vook for Seth Godin‘s “Unleashing the Ideavirus” next week, which we’re thrilled about. We have also just released “Alice’s Adventures in Wonderland,” which includes beautiful videos about Lewis Carroll and the Oxford community that inspired him to write this classic tale. We think that people are really going to enjoy it, especially as enthusiasm grows around this story with the Tim Burton movie coming out on Friday.”

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Book Club Meets the Business Conference

sethgodin-200x300.jpgOn April 20, HarperStudio will combine book clubs, book tours, and business conferences in a single event. The imprint will bring HarperStudio authors together for a short conference entitled re-Set: The Business Models of Tomorrow.

The whole event will be hosted by author Seth Godin (pictured). Speakers include NY Times contributor Anna Bernasek, former Disney CEO Michael Eisner, business author Tom Peters, wine and social media expert Gary Vaynerchuk. The short conference includes breakfast, idea sharing, and a forum. Each participant receives a signed copy of each panelist’s current book.

Here’s more from the site: “re-Set Business is an innovative speaker series designed for senior-level executives to share thoughts with the world’s leading visionaries about how the world does business in a variety of fields, today and in the future.”

Seth Godin: Book Publishing 10 Years in the Future

A lot has happened in the last 10 years that has changed the book publishing industry dramatically.

It was not that long ago when people said, “Google, who?” Now, Google has become a verb as in “just Google it”. Google, once only a search engine, is poised to partner with book publishers or perhaps one day go head-to-head.

That’s not all. Since the Year 2000, we’ve seen the creation, rise and sometimes fall of Napster, the iPod, the Kindle, and Smashwords. We’ve seen massive lay-offs at major publishing houses and experimental publishing entities created such as Vanguard Press, Open Road Media and HarperStudio that have challenged the way the book business has existed for the last century.

What changes will we see in the next 10 years? What will life be like for the book publishing industry in 2020? In the next series of articles, we will uncover predictions by some of the industry’s most respected and vocal advocates for change.

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Seth Godin Attacks Textbook Publishing

sethgodin.gifDigital guru Seth Godin made bloggy headlines over the weekend with a rant about textbook publishing, finally concluding: “This industry deserves to die.”

Godin’s grim post broke down the problems he saw in the traditional industry, but nevertheless, this market is on the verge of massive changes. Last week, California governor Arnold Schwarzenegger announced that he hopes to switch students to digital math and science textbooks, and many companies are vying for control of this digital market.

Here’s more from the post: “They are expensive. $50 is the low end, $200 is more typical. A textbook author in Toronto made enough money from his calculus textbook to afford a $20 million house. This is absurd on its face. There’s no serious insight or leap in pedagogy involved in writing a standard textbook. That’s what makes it standard. It’s hard, but it shouldn’t make you a millionaire.”

April Publishing Foolishness

bookdeath2.jpgThere are far more fools in the publishing industry than GalleyCat ever imagined. Here’s a round-up of the literary news breaking around the Internets on April 1st, 2009…

Jeff VanderMeer sold his newest book, Bookdeath, including chapters like: “How to Use Personal Information About Your Enemies in Your Fiction.” Meanwhile, Publishers Weekly raved about a new reality TV show for writers.

The Kenyon Review has purchased conglomerate publisher Random House for a low six-figure deal. The FBI has deputized the entire team at Writer Beware for a special publishing scam task force: “Rich, Victoria and I will be reporting to Quantico for special training next Monday. At the end of our training, we’ll be issued our badges and guns, and begin our tour of the country.”

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Why Click On Ads If You Don’t Feel Like It?

Last Friday, marketing expert and bestselling author Seth Godin suggested on his blog that “ads are the new online tip jar.” If you read a blog without ever clicking on its ads, he warned, “you’re starving great content… If you like what you’re reading, click an ad to say thanks.”

“If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks,” he said, “the economics of the web would change immediately.” Yes, several critics answered, it would—for the worse. J.D. Roth offered a particularly thoughtful response on his Get Rich Slowly blog: While there’s nothing wrong with following up on ads for products that genuinely interest you, “there are long-term ramifications to empty clicks,” he explained. “If an advertiser spends money on a campaign that doesn’t work, it’s not going to renew it.” Instead, Roth proposes, if you like a blog and you really want to help it flourish, you should take active steps to strengthen its audience—get your friends to read it, for example, or mention it on your own web site if you have one. “Trust me,” he says, “if new readers come, revenue will follow.” Instead of creating a extra chore for readers (“I haven’t clicked on an ad here in a while, I suppose”), websites should strive to inspire readers to “spread the word” without thinking twice about it.

This is where authors, publishers, booksellers and others who have built websites, with or without the “support” of advertising, should ponder one question carefully: Why are you cultivating that audience in the first place? Are you creating a pool of potential customers for yourself, or one that you can rent out to the highest bidder? (OK, that was two questions, and, yes, I suppose you could answer the last question with “both.”)

But Godin wasn’t done explaining his theory yet.

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Publishing Unbound, Google-Style


A crowd more than 300-strong gathered at the New York Public Library‘s Celeste Bartos Room for Google‘s all-day Unbound conference to be told, in no uncertain terms by an array of speakers, that if you’re not moving with the digital times, you’re just not a 21st century publisher. I paraphrase, of course, but that was certainly the vibe in the air what with Seth Godin comparing publishers to outlying planets, Cory Doctorow (on the fiction side) and Daniel Weiss (on the educational side) explaining why giving content away is a good thing, and Tim O’Reilly advocating for Google Book Search as a way of capturing the almost 75% of books that aren’t accounted for by not being in print or in the public domain.

Aside from Godin and Doctorow, Chris Anderson was on hand to give an abbreviated spiel of his bestselling THE LONG TAIL, Stephen Dubner (of Freakonomics fame) talked about how the related website – now a blog with additional content features – brings in over 2 million page views a month, and J.A. Konrath stressed the importance of having “things to offer” instead of “things to sell” on an author website. But the big hit of the afternoon – at least, judging by applause – was Josh Kilmer-Purcell, who used Powerpoint in hilarious fashion to describe how MySpace hooked him up with fellow members of the Memoirist Collective. And for those who need help interpreting the slide, Kilmer-Purcell illustrated how his book, I AM NOT MYSELF THESE DAYS, was published by HarperPerennial, which is part of HarperCollins, which is owned by Rupert Murdoch, who owns “half the world” – and when the Judith Regan graphic cued up, the room erupted in laughter…

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