Bestselling author Timothy Ferriss has signed with Amazon Publishing, the first big deal for the new Amazon imprint led by former agent Larry Kirshbaum.

The 4-Hour Chef is scheduled for April 2012, applying Ferriss’ strategies from The 4-Hour Body to food in a “a practical but unusual guide to mastering food and cooking.” Stephen Hanselman of LevelFiveMedia negotiated the deal. If you want to use Ferriss’ promotional techniques, check out our interview: How Timothy Ferriss Hit the Amazon Bestseller List.

Ferriss explained his move in the release: “My decision to collaborate with Amazon Publishing wasn’t just a question of which publisher to work with … It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible.  This is a chance to really show what the future of books looks like, and to deliver a beautiful experience to my readers, who always come first.”