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This Is Why You’re Fat “Much Like Food Porn,” Co-Founder Admits

FishbowlLA co-editor Tina Dupuy has an interview with Jessica Amason, the co-creator of the website ThisIsWhyYoureFat.com, which has a print tie-in coming from HarperStudio this fall. Amason says there will be a book party, at which they might possibly serve foodstuff like the In’N'Out “animal style” fries pictured below, along with other items featured on the site. “There will also be a number of contributors in attendance,” she says, “because, much like the site, this book is about highlighting this trend and the community behind it—the junkfood lovers,haters and creators—that have made This is Why You’re Fat what it is.”

The real question is to what degree the book will replicate the visual aesthetic of the website, which Amason describes as “simple—much like food porn—to have the images be the focus… This is Why You’re Fat is not message-driven (admittedly the title is a bit cheeky), but we are simply highlighting a web trend that was already in existence.”

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