Toilet Paper Horror Novel

Forget fancy digital readers and electronic paper, the future of reading is written on a different medium. Japanese horror writer Koji Suzuki just published a nine-chapter novella on a roll of toilet paper.

The “Drop” novella is set in a public bathroom, and can be read in a few minutes–taking up three feet of toilet paper. According to the AP, it retails for about $2.20 a roll. Suzuki wrote the “The Ring,” a scary story adapted into popular Japanese and American movies.

Here’s the spooky rationale behind the story: “Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below.” (Via Ron Charles)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.