Travel Publisher Makes Good Use of Online Capabilities

Travolution.com reports that travel guidebook publisher Dorling Kindersley is to add a flight meta search tool and personalized glossy guidebooks to its website over the next six months. Global Travel Market will provide flight search functionality as part of a second phase of development to the DK site following its successful launch in January – the Penguin-owned company’s first foray onto the internet. Visitors to the site will also be able to create their own books, featuring maps, travel tips and guides to local attractions. Online director Georgina Atwell said: “We are a traditional book publisher that is moving into online. But we feel there are some really exciting and different areas at which we can be very good.”

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