Triumph Rushes 63,000 Copies of Yankee Book

The as the ticker-tape parade for the Yankees winds down in New York City, Triumph Books is running off a 63,000-copy first print run of “The Best! Yankees Bring the World Series Title Back Home“–a rushed 128-page book about the team’s 2009 World Series-winning season.

According to Publishers Weekly, Triumph will spend a considerable amount of money sending the short book to New York City bookstores via messenger service on Saturday morning. The publisher is a Random House imprint with offices in Chicago.

Here’s more from the article: “Mitch Rogatz, Triumph Books publisher, explained that the press had put together two books–one done completely in-house on the Phillies, and the other done in collaboration with the New York Post on the Yankees. A printer also was lined up to go to work as soon as the last game ended…the book on the Phillies has been shelved–for now.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.