Triumph Rushes 63,000 Copies of Yankee Book

YankeesWorldSeries_300.jpgThe as the ticker-tape parade for the Yankees winds down in New York City, Triumph Books is running off a 63,000-copy first print run of “The Best! Yankees Bring the World Series Title Back Home“–a rushed 128-page book about the team’s 2009 World Series-winning season.

According to Publishers Weekly, Triumph will spend a considerable amount of money sending the short book to New York City bookstores via messenger service on Saturday morning. The publisher is a Random House imprint with offices in Chicago.

Here’s more from the article: “Mitch Rogatz, Triumph Books publisher, explained that the press had put together two books–one done completely in-house on the Phillies, and the other done in collaboration with the New York Post on the Yankees. A printer also was lined up to go to work as soon as the last game ended…the book on the Phillies has been shelved–for now.”

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