InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Who Knew? Eliminating Returns Reduces The Book Business’s Carbon Footprint

In 2005, 31% of the roughly 1.5 billion books printed in the US were returned to publishers. Guess what: that not only doesn’t make sense for anyone’s bottom line — people don’t buy more books because they see big luxuriant stacks of books on offer, it seems!– it’s bad for the environment!

As is buying and selling paper-stacks at all, of course, but let’s not think about that for the moment. In an article about Bob Miller‘s new HarperCollins “studio’s” no-returns policy, sustainable-living publisher Margo Baldwin explains the rationale behind the no-returns deal she has struck with 30 bookstores: “In this age of global warming it’s insane to be shipping books back and forth across the country for no good reason. It’s just a waste of energy and, not only that, it still encourages the overproduction of books — many of which end up in landfills.”

So will the entire book industry change the way it does business based on these concerns? Maybe not: “‘It would require Random House or HarperCollins to develop an entirely new business model,’ said [Jim] Milliot of Publishers Weekly. ‘And that is not going to happen.’”

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at to get your writing published in fashion magazines and websites! In this course, you'll learn how to write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!