CBS has hooked up with EQAL, the folks behind the Web craze "Lonelygirl15" on a multiplatform content deal. The non-exclusive arrangement gives CBS first dibs on new EQAL productions that it can use on TV, online and on mobiles, according to the Hollywood Reporter. Also, EQAL can work with CBS producers to extend their TV series to the Internet and/or mobile.

"This is a huge opportunity for us. It's incredibly exciting how you can take existing TV, make it interactive and create communities around it," EQAL CEO Miles Beckett said in the report.