Taking advantage of the phenomenal interest in the iPhone, AdMob has created a global iPhone ad marketplace featuring new interactive ad formats created specifically to take advantage of all the device has to offer.

These new ad formats will work in both a Web browser and native iPhone applications. They meld graphics with one of eight iPhone-specific actions that take advantage of an iPhone application's ability to provide one-click access to iTunes, the App Store, audio, video, making a phone call, maps, the Web or a custom interactive user experience.

Additionally, AdMob said that it's giving away $1 million worth of advertising to developers to promote their iPhone applications and services. Interested developers can apply for inclusion in the program at http://admob.com/iphone.

Advertisers already working with the new ad formats include Ford, EA, Land Rover, Jaguar and Universal Pictures among others. You can check out examples of the new ads in the video below.