Azuki Systems, whose interactive mobile media services platform enables the delivery of rich media and video content to mainstream cell phones, has partnered with personalized mobile ad solutions provider Ad Infuse. According to the duo, their relationship will help media companies "create rich, interactive mobile content services that not only extend and enhance their brands, but also contribute to the bottom line," something that's especially important in today's economy.

Under the deal, the companies will integrate Azuki's content solution with Ad Infuse's adInMotion ad-serving platform and Maestro brokering engine. This also gives content publishers on the Azuki platform access to Ad Infuse's extensive campaign tracking and reporting capabilities.

According to Azuki product line director Sam Harp, one of the biggest challenges facing content providers wanting to extend their brand to the mobile Web is that "the ad dollars needed to support the transition to mobile are not always easy to come by. This is where Ad Infuse's Maestro platform is particularly helpful. With Maestro, our clients can cast a wider net and source advertising from multiple ad networks at the same time. They can optimize the inventory that runs on their site and lift sell-through rates to maximize revenue," he said.