Messaging software firm Critical Path has launched AdDirector, a real-time targeted advertising platform as an addition to its Memova family of consumer messaging solutions for mobile operators and broadband ISPs.

AdDirector gives service providers a single point through which to add targeted advertising to their mobile and fixed-line messaging services as a way to generate new revenue. The service supports the delivery of targeted ads through a number of channels including portals, online and mobile e-mail, SMS and MMS and even set-top boxes.