MediaPost reports that as interest grows in iPhone-tailored advertising, another mobile ad network announced a new initiative for Apple's shiny device. In addition to AdMob, which had already introduced ad units that take advantage of the iPhone's touchscreen features, JumpTap unveiled a mobile system of their own for placing ads in iPhone applications.

JumpTap's new ad network features analytics supplied by Pinch Media, according to the report; the startup offers a service that lets iPhone developers track how their applications are being used. "By adding ad-supported iPhone applications to JumpTap's mobile advertising network, we can immediately provide high-quality brand advertisers to our developers," said Greg Yardley, co-founder and CEO of Pinch.

According to the report, JumpTap claims its mobile search and ad platform reaches 150 million subscribers over a swath of 17 wireless carriers.