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Monday, Sep 08
Nielsen Mobile Beefs Up Tracking Tools
Nielsen Mobile just launched a new audience-tracking tool called Mobile-Prism that combines the company's mobile usage data with its Prizm research on different lifestyle categories, MediaPost reports.
The Prizm data "includes findings on 66 lifestyle segments including Young Digerati, Upper Crust, and The Cosmpolitans. Nielsen's mobile tracking covers audience sizes and composition across text messaging, the mobile Internet, video, ringtones and other categories."
The report said that the move is part of Nielsen's effort to expand its mobile research as the cell phone continues its evolution into a media device.
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