OnePoint Surveys has unveiled a new program that rewards consumers with cash for participating in mobile surveys.

With the new OnePoint Reward system, market researchers can use integrate incentive schemes into their mobile surveys, which should lead to higher response rates. Unfortunately, OnePoint Reward is only available to companies in the UK so far.

The reward is sent to the participant's phone as soon as the survey has been completed. Consumers can redeem the reward at some 19,000 retail outlets across the UK.