That 30 minutes Domino's Pizza promises you have from the time you place your order until the pizza gets to your door? Now you can get it started on your way home from work.

The pizza delivery specialist has launched a new mobile campaign management platform from Air2Web that will serve its franchises across the country.

Consumers can opt-in to receive mobile coupons via text message. The coupons can be redeemed using the Domino's mobile ordering system from their cell phone (mobile.dominos.com) or from the company's main Web site.

Domino's plans for the year include expanding its mobile coupon offers and providing a friendlier mobile ordering experience with new features, more products and an improved user interface.