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Monday, Jun 30

Vodafone and MySpace Create Mobile Music Platform

Call it CNN's iReport, but for mobile music: The Guardian is reporting that UK-based Vodafone has struck a deal with MySpace to launch Vodafone Music Reporter, a mobile music platform which will give fans of its music events the chance to present an MTV online and mobile show.

"The collaboration, which will see the launch of a interactive profile on MySpace, aims to expand Vodafone's music activity, which includes summer music festivals such as Music Unlimited in Germany and Vodafone TBAs in the UK."

The report said that MySpace's Vodafone Music Reporter profile will let music fans in Germany, Italy, Spain and the UK enter a competition to "demonstrate their reporting skills across Vodafone Music Unlimited events this summer."


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