At NAB this week, Qualcomm is showing that its MediaFLO mobile TV platform isn't just for cell phones anymore, even though there are less than half-a-dozen handsets that even support it yet. Folks in Vegas for the conference can see an SUV with a "proof-of-concept" version of the TV service streaming to two rear headrest TV screens. The in-vehicle MediaFLO receiver delivers live, streaming television broadcasts of the eight or so channels currently available.

A controller located in the vehicle's center console lets viewers launch the electronic guide, change features and access additional MediaFLO TV features.