Despite the recent surge in cell phone porn, Playboy is looking to keep things PG-rated by inviting women ages 18 and older to enter the Playboy Mobile competition, MediaPost reports.

The article said that this "slight" departure from Playboy's traditional pictorial spreads, accepting and posting only photos of clothed contestants, "aims to highlight lifestyles and aspirations rather than body parts." Okay. Meanwhile, the report said that Playboy's strategy to find Miss Playboy Mobile 2008 could broaden and boost the icon's online audience, as well as increase the amount of content sold and downloaded from its mobile site.

"[The challenge was to] design an appealing contest that would get many women to participate, while making it easy for men to cast their vote," Ed Lang, the senior vice president and general manager for Playboy Mobile, International and Online, said in the report.