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Mobile Web

Thursday Jul 24, 2008

Myxer Launches Myxer Select

Myxer_Cellphone_Graphic.jpgMyxer, a mobile content company, just announced the Myxer Select program for mobile handset vendors, carriers, and Web sites. It lets them create customized mobile content stores that draw from over one million items from thousands of partners, including music, comedy, movies, popular TV shows, and politics.

In a statement, the company said that Myxer Select partners can be up and running with their own mobile content download site (on the mobile Web or on the regular desktop Web) in a matter of days. Myxer Mobile provides the delivery backbone for the new service; currently it serves 22 million downloads per month.

Recently, the company added one million ringtones to its repertoire via the digital music company The Orchard.

Wednesday Jul 23, 2008

Send Web Content to Mobile with ZipClip

ZipClip.jpg

Berggi just launched ZipClip, an application that lets users grab content off the Web and send it straight to their cell phones, MocoNews reports.

Here's how it works: "The application must be downloaded to the phone and and your computer, which is then a plug-in for both Firefox and Internet Explorer," the report said. "Then, when a person is online and sees a piece of content they like—a video, photo, image, graphic, animation, avatar, or even audio clip—they right-click over the content, and then pick 'send to phone.' They can also send it to a friend."

What's different about this approach is that the content doesn't appear as a text message with a link; instead, it's stored on ZipClip's servers and accessible through the application on the phone. For now, the service is free, the report said; Berggi will monetize it through premium offerings with increased storage space, premium channels for exclusive content, and (of course) advertising.

Omniture Adds Mobile Metrics to SiteCatalyst

Omniture_SiteCatalyst.jpg

Omniture just announced a significant release of the company's Web analytics platform, SiteCatalyst. The new version, for the first time, includes mobile measurement tools so that marketers can get a broader view of site traffic. The new release will also give users mobile reporting abilities.

In a statement, the company said that demand for these kinds of metrics is already significant, and are expected to grow with the release of the new Apple iPhone 3G and other Web-capable cell phones. And, as we've reported on dozens of occasions, many outlets are creating mobile-specific Web sites for magazines, newspapers, television studios, and more.

So the latest version of Omniture SiteCatalyst, in theory, will allow content providers to find out the kinds of phones, makes and models that are accessing their sites—and can then tailor specific content to those users. So this, along with mobile Web design tools like Adobe Device Central, mean that the process of creating and releasing content for the mobile Web is becoming more of a piece from start to finish.

Bango Adds Unique Visitor Count to Analytics

According to Bango, it's been fairly impossible to get an accurate count of the number of unique visitors to a mobile Web site and track the efficacy of a mobile campaign with a single tool. Until the release this week of Bango Analytics 3.0.

bango 7-22.jpg

With new "image tag" technology, Bango Analytics 3.0 provides site owners with what the company says are the two most sought-after metrics: the number of unique visitors and the conversion rates from their mobile marketing campaigns. To make this possible, the software now enables two ways to capture mobile metrics - link tracking for campaign analysis and page tracking for site analysis.

Implementing the new site analysis feature requires only placing a line of HTML code on each page to be tracked.

"No one but Bango has a mobile analytics service that provides an accurate unique visitor count," Bango CEO Ray Anderson said of the new release. "Mobile Web site owners can now get a real picture of the value of their mobile Web site."

Bango Analytics is a hosted service that's free for up to 100,000 page visits per month.

Monday Jul 21, 2008

O2 Leaks "Private" MMS Photos

O2_MMS_Photos.jpg

Score one for lax security. UK Mobile Operator O2 allows its customers to send Multimedia Messaging Service (MMS) photos to email recipients by way of a web interface, as Slashdot reports. No big deal—that's actually a useful feature.

So what's the problem? The post said that the URLs published by the MMS-to-email application are not authenticated. "That means a simple Google search reveals hundreds, if not thousands, of private photos."

continued...

Thursday Jul 17, 2008

Opera Mobile 9.5 Hits Beta

opera 95 beta.pngFans of Opera Software's mobile browser will be excited to learn that the company has opened the beta for version 9.5 of the popular software.

This latest revision, which the company claims is its "best mobile browser to date," boasts a new, cleaner user interface, better performance and the ability to save pages and images, Pocket-lint reports.

You can download the browser here.

Zumobi Launches BlackBerry Widgets

zumobi blackberry.jpgRecognizing that the BlackBerry has become much more than a business tool, mobile widget company Zumobi has launched a version of its application for BlackBerry users who want to get more out of their device.

Zumobi, which first talked up the BlackBerry product in April, already has a version for Windows Mobile devices. The application gives users access to small bites of customized Web content through its widgets, or Tiles, as the company calls them.

Now, BlackBerry users can choose from among a wide variety of free, ad-supported news, sports, weather, entertainment, games and social media tiles such as NPR, MLB, Facebook, Twitter and many others. Zumobi also has a new Tile Creation Wizard that lets users create their own tiles that they can populate with just about any Web content.

"By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners," Zumobi VP of market development Ken Willner said about the launch. "We're thrilled to introduce Zumobi to BlackBerry's data-savvy users, and look forward to providing them with a highly engaging mobile experience."

Wednesday Jul 16, 2008

Mobile RSS Reader Mobispine Buys NewsAlloy

mobispine716.jpgMobispine, whose RSS reader aggregates news and other content on the mobile Web, has acquired Web-based feed reader NewsAlloy for an undisclosed amount.

Combined, the companies say, their technologies will "shake up the market" and deliver a single product for viewing personalized news feeds on both mobile phones and PCs.

Mobispine has some 300,000 active mobile users every month and has dreams of getting its user number up to 10 million, something that NewsAlloy can help with.

Tuesday Jul 15, 2008

Sexton Joins Skyfire as CMO

adam sexton.jpgAs it prepares for the general availability of its Skyfire mobile browser later this year, Skyfire Labs has been busy bolstering its executive team. The newest addition is Adam Sexton, who joins as chief marketing officer. Once named to Advertising Age's list of the Top 100 Marketing Executives in the United States, Sexton joins from mobile music platform start-up Groove Mobile, which was acquired by LiveWire Mobile in March.

In his new role, Sexton will head up all marketing initiatives at Skyfire, including product management and marketing, customer acquisition and retention and revenue programs.

Skyfire's mobile browser delivers a true PC experience to your cell phone, including support for Flash and all other Web 2.0 standards.

The addition of Sexton follows just a couple weeks after the company added Mike Rowehl as scalability architect. Rowehl, who writes for the This Is Mobility blog, was most recently founder and CEO of Mowser, whose "mobilizer" technology turns Web pages into mobile-friendly WAP sites.

Wednesday Jul 09, 2008

U.S. on Top in Mobile Web Usage

Nielsen_Mobile_Logo.jpgSpeaking of mobile Web browsing, Nielsen Mobile also just found that the U.S. takes the top spot for mobile Web surfing around the world. Coming in second was the U.K., where 12.9% of subscribers surf the net on their phones (in comparison to 15.6% for the U.S.). Italy brought up third place with an 11.9 percent penetration rate, according to MocoNews.

"In the 16 countries we looked at, the U.S. is tops in terms of penetration and I would say that surprises me at this point," said the ever-knowledgeable Nic Covey, Nielsen's director of insights, in the report.

The article also said that in May, 40 million wireless subscribers accessed the internet from a mobile device—an impressively large number, but still less than half of the 95 million who already pay to access the service. "We've seen this trend for a while now," Covey added. "We don't see that so much from other mobile media types."


Previously

Nielsen: Mobile Web Hits Critical Mass

Paparazzi Agency Launches Mobile Site

Mobile 2.0 Europe Begins Tomorrow in Barcelona

Yahoo To Put Ads on Planet 3

VeriFone Brings People.com to NYC Taxis

Juniper: 1.7 Billion Mobile Web Users By 2013

Opera Finds Men Dominate the Mobile Web

Cox to Launch 19 Mobile Newspaper Sites

MSN, YuuZoo Ink Exclusive Deals in Asia-Pac

Google Crushes Mobile Search Competition

Myxer Hits 10 Million User Milestone

Yahoo Expands oneSearch in Asia-Pac

AOL Mobile Portal to Feature TMZ News

Crisp Wireless Index: Obama Top Mobile Search Term

Zumobi Adds Tile Wizard, On-Device Gallery of Mobile Widgets

Go2Media Adds Sites To T-Mobile

Skyfire Gets $13 Million for Mobile Browser Rollout

Opera: Social Nets Get 40% of Mobile Web Traffic

Time Re-launches Health.com

Juniper: Mobile Web 2.0 Services Worth $22.4 Billion in 2013

Opera Releases Opera Mini 4.1

Microhoo No More

Report: Mobile Sites Extend Brand Reach

WSJ: Microsoft, Yahoo Trying To Work Up a Deal

Starbucks Starting To Serve AT&T Wi-Fi

Mobilemo Unveils Mobile Site Builder

Associated Press to Launch Mobile News Network

MoMA Goes Mobile--and Wireless

US Mobile Media & Entertainment: $6.6 billion in 2012

Vodafone UK Content Chief Talks Up Strategy

Tokyopop Says GoComics!

Zumobi Zooming onto BlackBerrys

AT&T to Launch Firefox-Based Browser

Lifetime Launching WAP Site, Video Coming Later

Former Yahoo Mobile Evangelist: I Don't Believe in the Mobile Web Anymore

Mobile Content: It's All about the Guys

AOL Buys Sphere

THN.com Goes Mobile

ABI: Mobile Browsers Driving Open Internet

Opera Mini Befriends Android

Gee, Your Ringtone Smells Terrific

Spectrum Winners & Losers - What Now?

Proteus Upgrades Mobile Publishing Platform

Mippin Maker Makes Mobilization Easier

NetShelter Buys HowardForums.com

Opera Mini 4.1 Beta Now Open

Yahoo Voice-Activates Mobile Search

TV Guide Mimics Online Site on Mobile

Newspaper Revenues in Freefall

TMZ.com Goes Mobile

CBS Mobile Helps You Find the News You Want to Read

Comcast, Time Warner Cable Teaming with Sprint Again?

Mobile Search: A $4.8 Billion Market by 2013

iPhone Browser Doubles Worldwide Share

Find Free Windows Mobile Apps Here

China Unicom Preps for Foreigners at Olympics

DOT's Local City Guides Now Travel with You

ROK Takes Controlling Interest in App Developer Geniem

Go2 Ready for March Madness with March Mayhem

CEA: Mobile Users Want GPS, Web, E-Mail

Vodafone's Otello Identifies Buildings, but not German Chancellor

Yahoo Unveils OnePlace, European Widgets

Wal-Mart Attempts to Discount CDs--Record Labels Cry Uncle

Opera Chooses Google over Yahoo. Again.

The Search Is on for Mobile Downloads

Mobio: It's All About a Pleasant User Experience

Fox News Mobile Gets New Look, New Features

GigaOM: Mobile Web a Sticky Propsition

UK's Times Appoints Mobile Editor

Google Exec: Mobile Users Want Open Web

Former Microsoft Mobile SVP To Head Vodafone Internet Services

Tim McGraw Launches .mobi Site

Starbucks Switches Wi-Fi to AT&T

Is Google's Mobile Effort a Sure Thing?

NetFront Developer Access Mobilizing Widgets

WSJ, Barrons, MarketWatch To Offer Downloadable Apps

With JoikuSpot, Phones Become Hotspots

Opera Upgrades Mobile Browser with Zooming, Flash

AT&T Mobile Users Plagued By Outages

NBC Publicizes Mobile Site List

Skyfire Takes Mobile Browsing to the PC Level

Murdoch: Never mind, WSJ.com Will Not Be Free

Quattro Wireless Launches Mobile Publishing Platform

Microsoft to offer Zumobi with Windows Mobile

Nokia Buying a Piece of Facebook?

Mobile Web Growth to Continue: Report

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MobileContentToday is a blog about mobile content

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Contributing Editor:
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