Myxer, a mobile content company, just announced the Myxer Select program for mobile handset vendors, carriers, and Web sites. It lets them create customized mobile content stores that draw from over one million items from thousands of partners, including music, comedy, movies, popular TV shows, and politics.

In a statement, the company said that Myxer Select partners can be up and running with their own mobile content download site (on the mobile Web or on the regular desktop Web) in a matter of days. Myxer Mobile provides the delivery backbone for the new service; currently it serves 22 million downloads per month.

Recently, the company added one million ringtones to its repertoire via the digital music company The Orchard.

Berggi just launched ZipClip, an application that lets users grab content off the Web and send it straight to their cell phones, MocoNews reports.

Here's how it works: "The application must be downloaded to the phone and and your computer, which is then a plug-in for both Firefox and Internet Explorer," the report said. "Then, when a person is online and sees a piece of content they like—a video, photo, image, graphic, animation, avatar, or even audio clip—they right-click over the content, and then pick 'send to phone.' They can also send it to a friend."

What's different about this approach is that the content doesn't appear as a text message with a link; instead, it's stored on ZipClip's servers and accessible through the application on the phone. For now, the service is free, the report said; Berggi will monetize it through premium offerings with increased storage space, premium channels for exclusive content, and (of course) advertising.

Omniture just announced a significant release of the company's Web analytics platform, SiteCatalyst. The new version, for the first time, includes mobile measurement tools so that marketers can get a broader view of site traffic. The new release will also give users mobile reporting abilities.

In a statement, the company said that demand for these kinds of metrics is already significant, and are expected to grow with the release of the new Apple iPhone 3G and other Web-capable cell phones. And, as we've reported on dozens of occasions, many outlets are creating mobile-specific Web sites for magazines, newspapers, television studios, and more.

So the latest version of Omniture SiteCatalyst, in theory, will allow content providers to find out the kinds of phones, makes and models that are accessing their sites—and can then tailor specific content to those users. So this, along with mobile Web design tools like Adobe Device Central, mean that the process of creating and releasing content for the mobile Web is becoming more of a piece from start to finish.

According to Bango, it's been fairly impossible to get an accurate count of the number of unique visitors to a mobile Web site and track the efficacy of a mobile campaign with a single tool. Until the release this week of Bango Analytics 3.0.

With new "image tag" technology, Bango Analytics 3.0 provides site owners with what the company says are the two most sought-after metrics: the number of unique visitors and the conversion rates from their mobile marketing campaigns. To make this possible, the software now enables two ways to capture mobile metrics - link tracking for campaign analysis and page tracking for site analysis.

Implementing the new site analysis feature requires only placing a line of HTML code on each page to be tracked.

"No one but Bango has a mobile analytics service that provides an accurate unique visitor count," Bango CEO Ray Anderson said of the new release. "Mobile Web site owners can now get a real picture of the value of their mobile Web site."

Bango Analytics is a hosted service that's free for up to 100,000 page visits per month.

Score one for lax security. UK Mobile Operator O2 allows its customers to send Multimedia Messaging Service (MMS) photos to email recipients by way of a web interface, as Slashdot reports. No big deal—that's actually a useful feature.

So what's the problem? The post said that the URLs published by the MMS-to-email application are not authenticated. "That means a simple Google search reveals hundreds, if not thousands, of private photos."

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Fans of Opera Software's mobile browser will be excited to learn that the company has opened the beta for version 9.5 of the popular software.

This latest revision, which the company claims is its "best mobile browser to date," boasts a new, cleaner user interface, better performance and the ability to save pages and images, Pocket-lint reports.

You can download the browser here.

Recognizing that the BlackBerry has become much more than a business tool, mobile widget company Zumobi has launched a version of its application for BlackBerry users who want to get more out of their device.

Zumobi, which first talked up the BlackBerry product in April, already has a version for Windows Mobile devices. The application gives users access to small bites of customized Web content through its widgets, or Tiles, as the company calls them.

Now, BlackBerry users can choose from among a wide variety of free, ad-supported news, sports, weather, entertainment, games and social media tiles such as NPR, MLB, Facebook, Twitter and many others. Zumobi also has a new Tile Creation Wizard that lets users create their own tiles that they can populate with just about any Web content.

"By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners," Zumobi VP of market development Ken Willner said about the launch. "We're thrilled to introduce Zumobi to BlackBerry's data-savvy users, and look forward to providing them with a highly engaging mobile experience."

Mobispine, whose RSS reader aggregates news and other content on the mobile Web, has acquired Web-based feed reader NewsAlloy for an undisclosed amount.

Combined, the companies say, their technologies will "shake up the market" and deliver a single product for viewing personalized news feeds on both mobile phones and PCs.

Mobispine has some 300,000 active mobile users every month and has dreams of getting its user number up to 10 million, something that NewsAlloy can help with.

As it prepares for the general availability of its Skyfire mobile browser later this year, Skyfire Labs has been busy bolstering its executive team. The newest addition is Adam Sexton, who joins as chief marketing officer. Once named to Advertising Age's list of the Top 100 Marketing Executives in the United States, Sexton joins from mobile music platform start-up Groove Mobile, which was acquired by LiveWire Mobile in March.

In his new role, Sexton will head up all marketing initiatives at Skyfire, including product management and marketing, customer acquisition and retention and revenue programs.

Skyfire's mobile browser delivers a true PC experience to your cell phone, including support for Flash and all other Web 2.0 standards.

The addition of Sexton follows just a couple weeks after the company added Mike Rowehl as scalability architect. Rowehl, who writes for the This Is Mobility blog, was most recently founder and CEO of Mowser, whose "mobilizer" technology turns Web pages into mobile-friendly WAP sites.

Speaking of mobile Web browsing, Nielsen Mobile also just found that the U.S. takes the top spot for mobile Web surfing around the world. Coming in second was the U.K., where 12.9% of subscribers surf the net on their phones (in comparison to 15.6% for the U.S.). Italy brought up third place with an 11.9 percent penetration rate, according to MocoNews.

"In the 16 countries we looked at, the U.S. is tops in terms of penetration and I would say that surprises me at this point," said the ever-knowledgeable Nic Covey, Nielsen's director of insights, in the report.

The article also said that in May, 40 million wireless subscribers accessed the internet from a mobile device—an impressively large number, but still less than half of the 95 million who already pay to access the service. "We've seen this trend for a while now," Covey added. "We don't see that so much from other mobile media types."