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Monday, Sep 15
Weight Watchers Goes Mobile
"With so many people spending more time on the Internet and using mobile devices, Weight Watchers saw a need to launch a mobile site for subscribers' evolving lifestyles in order to provide them with information right at their fingertips," said Michael Basone, president of WeightWatchers.com, in a statement. The new site (mobile.weightwatchers.com) will work on BlackBerry, Windows Mobile, and Apple iPhones for now; the company said (rather oddly, I must add) that they won't provide support for other devices. We took a look at the site; apparently you need a login to even begin using it, which seems like a bit of a missed opportunity; a recent study indicated that plenty of cell phone users check out certain sites exclusively on mobile devices (we'll try and dig up the link). Email This Post |
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