In Los Angeles, multicultural mobile media agency Briabe Media has formed a strategic relationship with full-service agency Directo Hispanic, MediaPost is reporting.

This follows a trend where ad agencies offer advertisers a complete package that includes mobile platforms along with other kinds of media, rather than having to address cellphones as a completely separate and complex issue (and one that gets ignored as a result).

Briabe Media Brings Mobile To Directo Hispanic [MediaPost]