As companies continue to jockey for position in mobile advertising, consumers still express mixed feelings about mobile media. Still, everyone wants to be ready for the expected boom, with NBC being the latest example.

Singlepoint announced that NBC has selected the company to launch one of the biggest company-wide mobile marketing initiatives ever conducted by a media company, according to a new MediaPost report.

Under the terms of this deal, "SinglePoint will manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, breaking news text alerts, and the delivery of personalization content across NBC Universal properties," the announcement said, "making this the single largest Interactive Television (iTV) deal of its kind in the mobile marketing space, according to SinglePoint."

SinglePoint To Power NBC Mobile Marketing Push [MediaPost]