Receive mediabistro.com's Daily MobileContentToday Feed via email

Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Clear Channel Radio - L.A. is looking for a Online Coordinator - KFI AM 640. See the next featured job.

Clear Channel Online Music and Radio is looking for a Manager, Programming. See the next featured job.

Campaign for America's Future is looking for a Senior Communications Associate. See the next featured job.

Clear Channel Radio - Los Angeles is looking for a Graphic Designer. See all other great jobs at our Job Board.

Monday Aug 13, 2007

Nielsen Wireless And Telephia To Merge

On Friday, Nielsen Wireless acknowledged that its recently launched Nielsen Wireless service will be integrated into telecom/mobile research leader Telephia now that the acquisition has been completed, Online Media Daily is reporting.

Telephia said that it currently serves more than 100 clients in the U.S., Canada and Europe, according to the article. "Sid Gorham will continue to serve as Telephia's president and CEO, but will now report to Susan Whiting, executive vice president of The Nielsen Company. Telephia will continue to be based in San Francisco."

This further extends Nielsen's move into the wireless space, allowing for more detailed and standardized tracking of mobile media trends.

Nielsen Wireless To Merge Into Telephia [Online Media Daily]

Posted by Jamie | 12:16 PM

new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video