Fashion-guru Stacy London partnered with Sprint to launch a new site that helps people decide what mobile phone best fits their personality (www.sprint.com/mymobilestyle).

The site aims to help both shoppers and gift-givers, because "the mobile phone is literally the one accessory that you display in public every single time you go out...Sprint understands that mobile phones are a major reflection of who you are."

London worked with Sprint to create seven style categories, such as fashionistas, music lovers, sports fanatics, and business-savvy, with a selection of Sprint phones that suit each personality.

My Mobile Style [Sprint]