Viewing mobile ads in exchange for free or reduced priced videos may not be such a consumer turn-off after all, MocoNews reports:

"More than 80 percent of Swisscom customers viewing its ad-funded mobile video channels viewed the business model positively, according to a case study the Swiss operator published with its mobile ad platform technology provider AdInfuse."

The study listed some interesting findings, such as the fact that half of the viewers wouldn't have bothered watching if the videos weren't free, and up to a third of the viewers were watching mobile video for the first time.

Swisscom Finds Consumers Willing To Sit Through Ad-Funded Videos [MocoNews]