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Thursday Jul 12, 2007

UTA's Brent Weinstein Forms Web Movie Studio

As we've reported in the past, exclusive mobile content is beginning to become a reality. The latest: AdAge says that United Talent Agency digital head Brent Weinstein is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company that will help established movie and film talent create content specifically for the web.

According to the story, Mr. Weinstein touts 60Frames as providing content creators with the ability to get their work to market as quickly as possible. AdAge notes that this is due in part from a willingness to syndicate content through "top video portals, social-network websites, mobile and emerging broadband outlets."

There are still union questions, among other issues, to be resolved. But this is a positive step in a push toward digital distribution, mobile or otherwise.

Why You May Soon See Johnny Depp in a Made-for-Web Movie [AdAge]




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