LimeLife, whose Web site features third-party mobile content for women, has launched a mobile site (m.limelife.com) that introduces original lifestyle content around fashion, music, celebrity news and games. The self-proclaimed first lifestyle media company to establish its consumer brand first on the mobile phone, LimeLife is targeting women who fall into the young adult "super communicator" category with the new mobile destination.

Regular sections to grace the mobile site include Celeb Planet, Style or Die and Love Me.

As part of a broader strategy to introduce its original content to new audiences, LimeLife is letting its visitors subscribe to and share their favorite LimeLife content with friends outside their mobile devices via Web widgets, RSS feeds and SMS text alerts.

Visitors to the LimeLife mobile Web site will also have access to free mobile Web games as well as LimeLife's downloadable premium mobile games and applications.