In today's Will-It-Ever-End department, Time Warner CEO Jeff Bewkes said the company is still working hard on a possible deal involving AOL, and hopes to come to some kind of agreement "fairly soon," according to MediaPost.

AOL has struggled in fourth place after Google, Yahoo, and Microsoft in the portal wars; the company never really found its footing as an online portal, after demand dropped drastically for its core dial-up Internet service.

The report said that with the full spinoff of Time Warner's cable unit on track to close by early next year, Bewkes emphasized that the firm would "return to its roots as a branded content company."