Juice Wireless has launched its JuiceCaster mobile social networking solution in Europe, 3G.co.uk reports. JuiceCaster lets members with camera phones create pictures, videos and other content on their handset and easily share it with their friends over the mobile network or on the Web in real-time. The company is said to be talking with a number of carriers about potential on- and off-deck relationships that it will announce later this year.

Daniel Matray, managing director of JuiceCaster Europe, will head up Juice's new London-based operations. He's charged with building up the company's strategic partnerships and commercial development across Europe.