Mozes, whose interactive mobile marketing service connects bands with their fans through opt-in text and voice message campaigns, is bragging that more than 1.3 million fans have signed on to its service to keep up with what's happening with their favorite bands. More than half of the folks who've participated in a campaign have opted in to a "Mozes Mob" mobile list that hooks them up with exclusive voice and text messages from such artists as Avril Lavigne and Brooks and Dunn.

The company has also managed to serve up more than a million voice message minutes between bands and fans since it launched the feature in October. Artists who've taken advantage of this way to communicate with their fans include Universal Motown Republic Group artists Akon, Cash Money, Hinder and Ashanti.