Mobile media company July Systems has come out with a smartphone edition of its Mi mobile Internet platform for media brands. With Mi, media outlets can publish their content across the mobile Web, mobile app stores and carrier decks simultaneously.

The new edition adds support for those ever-popular iPhone, BlackBerry and Android devices and all those app stores that are cropping up for them and other smartphone brands.

Publishers using the Mi Platform include CBS Sports, VH1, Fox, National Geographic, NBA, Nickelodeon and dozens of others.