Media News
How'd You Do That
Monday Nov 16, 2009
Enlisting social media to build buzz and drive audience interest, Eventful.com pulled off a 1 million user campaign to escalate Paranormal Activity from low-budget flick to full-fledged success.
Hey, How'd Your Events Site Propel Paranormal Activity To Blockbuster Status, Jordan Glazier?
RELATED:
Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
Tuesday Oct 27, 2009
After publishing a mag essay about education, this writer developed his personal story into a full-length tome, preserving the facts while building a captivating narrative.
Hey, How'd You Turn Your Personal Essay Into A Memoir, Walter Kirn?
RELATED:
Take a Memoir Writing Course to Learn How to Tell and Sell your Story
Wednesday Oct 14, 2009
Real Girls Media CEO and featured UGCX speaker Kate Thorp talks about empowering readers to contribute content and the integral role technology plays in successfully fostering digital community.
Hey, How'd You Launch an Online Network of User-Generated Content for Women?
RELATED:
5 Ways to Engage Community on Your Blog or Web Site
Tuesday Oct 13, 2009
Weathering dozens of rejections, this travel writer-turned-author revamped and marketed her unique proposal to snag a publisher for her book series.
Hey, How'd You Sell Your Book Series, Lena Katz?
RELATED:
Hey, How'd You Cook Up A Book and Film Deal From Your Blog, Julie Powell?
Monday Oct 05, 2009
This self-propelling journalist leverages new and old media, sees herself as the brand for a new generation, and fights 'digital ADD' by continuing the conversation offline.
Hey, How'd You Become A New Media Empress, Shira Lazar?
RELATED:
Hey, Claire Shipman and Katty Kay, How'd You Write The Book on Womenomics?
Tuesday Sep 29, 2009
Enterprising editor and author Daniel Pinchbeck cultivates a niche online platform through virtual word-of-mouth and is shaping a sustainable revenue stream.
Hey, How'd You Grow an Online Mag and Social Network with Minimal Traditional Promotion?
RELATED:
Hey, How'd You Wire A Technology Site Specifically For Women, Suzanne Kantra?
Tuesday Sep 22, 2009
The CEO behind the "Pick Your Five" app phenomenon delves into the dynamics of sharing content on social networks and believes simplicity and virality go hand in hand.
Hey, How'd You Develop a Killer App For Facebook, Tim O'Shaughnessy?
RELATED:
Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
Tuesday Sep 15, 2009
Broadcast correspondents Katty Kay and Claire Shipman pitched, published, and promoted a book on women's workplace trends while balancing their lives and media jobs.
Hey, Claire Shipman and Katty Kay, How'd You Write The Book on Womenomics?
RELATED:
Hey, How'd You Write A Tome For Social Change, Nicholas Kristof and Sheryl WuDunn?
Tuesday Sep 08, 2009
Armed with creative strategies, this viral marketing leader illuminates what will and won't work when disseminating content for a discerning online public.
Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
RELATED:
Hey, How'd Your Film Site Become A Success?
Tuesday Sep 01, 2009
Veteran journalists Nicholas Kristof and Sheryl WuDunn's latest beat is women's rights, and their new book is just one way they're advocating for change.
Hey, How'd You Write A Tome For Social Change, Nicholas Kristof and Sheryl WuDunn?
RELATED:
Hey, How'd You Launch The New York Times' One in 8 Million Project, Sarah Kramer?
Previously
Kantra's Mantra: Women Need Tech Content, Too
Financial Blogger Rakes In Traffic, Book Deal
WaPo Editor Bites into Multiplatform Coverage
Writer Accelerates Career Current with Water Issues Documentary
Julie Powell Jumps from Blog to Book to Big Screen
Writer Capitalizes on Freelance Career to Land Book Deal
Prolific Writer Grows A Global Business
Film Site Founder Treks to High-Traffic Success
Online Chops Propel Self-Starter to Blogging Career
NPR Reporters Engage Listeners Beyond The Airwaves
NYT Producer Taps Into Newspapers' Web Potential
Worldfocus Exec. Producer Concentrates On Content Delivery
LAT Columnist's Articles About Homeless Musical Virtuoso Lead To Book, Movie Deals
Helping Journalists Connect Elevates Entrepreneur to Success Story
Want To Break Into The TV Biz? Get An Expert's Insights At His L.A. Reading
Veteran Writer Goes Straight To The Source
Redefining Global Coverage For A Digital World
Exposing The 'Ugly Underbelly' Of Publishing
Local Focus Drives Magazine Growth
Power To The People On Politics Site
Want To Take Hollywood By Storm?
Foreign Journalist Takes A Local Approach
Magazine Strategy Smackdown
Drawing A Web Audience From Scratch
Campaign '08: Thinking Outside The Bus
Transform Your Blog Into A Prominent Online Mag
Political Ghostwriter Gets Her Name In Lights
When Life Gives You Layoffs...
The Science of Success
Taking the Wheel
Author Confidential
Generation Sell
The Road to Becoming a Foreign Correspondent
Passport to Published
Branch Out Your Brand
The 'Ears on the Ground'
Bringing New York Into the Future
Award Nomination Springs From 100-Day Reporting Trip
Build An Award-Caliber Media Site
Ellie-Nominated Writer in a Coal Mine
From ABC to The ABC's
Taking On The Epic Biography
A Jaded Jetsetter Takes On the Travel Industry
Fugging Straight to the Bookstore
From 'Modern Love' to Maximum Exposure
Social Networking for Famous Authors and Their Fans
A Book and a Blog ... At the Same Time
Providing a Daily Dose of Fashion Knowledge
Turn Blogging Into Dollars
Conquering Long-Form Journalism in Rolling Stone
Conquering Long-Form Journalism in Rolling Stone
mb '07: The Year in Hey, How'd You Do That?
Taking on the Teen Market
Get Audiences to Look at Your Indie Film
Get Audiences to Look at Your Indie Film
Making Print Pay the Bills
Making Print Pay the Bills
Answering Your Industry Questions
The Business of a Mag Redesign
The Business of a Mag Redesign
Thrill-Seeking in New Locations
New Mag Introduces Editor to Job Juggling
New Mag Introduces Editor to Job Juggling
10 Years: Head Of HarperCollins Pushes Publishing Forward
10 Years: How Adam Moss Picks New York's Weekly Lineup
10 Years: Customer Service Brings Craigslist to Millions
10 Years: Dominating The Design World
10 Years: Altering The Advertising Landscape
10 Years: Tune In To A Public Radio Maestro
10 Years: PR Pro Takes No Prisoners
Finance Your Life Through Freelancing
From High-End Restaurant Experience To Exposé
Hey, How'd You Become a New Media Agent?
Hey, How'd You Become a New Media Agent?
Selling Rachael Ray To The Food Network
Hey, How'd Your PR Plan Introduce Rachael Ray to the Food Network?
Hey, How'd You Nail That Promotion So Quickly?
Hey, How'd You Nail That Promotion So Quickly?
Climb The Publishing Food Chain
Climb The Publishing Food Chain
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