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Tuesday, Nov 02

ScrollMotion's John Lema Brings Esquire to The iPad

mediabeat110210.jpgVideo: With print magazine iPad apps launching almost daily, some leaders and losers have already emerged. Esquire's seen nothing but praise for its foray into the field, including a nod for being more than just "another magazine under glass." For Part 2 of our Media Beat interview, we spoke with the app's creator, ScrollMotion CEO John Lema. "What [publishers] really want is to see their brand move to the new space in a richer way," he told mediabistro.com founder Laurel Touby.

ScrollMotion's John Lema Brings Esquire to The iPad (FishbowlNY)


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